This article is mainly about a word-of-mouth marketing model, also known as viral marketing. With the enthusiasm of the human network and the public, marketing spreads like a virus. In this article, especially in the form of Facebook and Instagram. In the past few years, viral marketing has occupied a large part of the market sales, and has become a new generation marketing strategy. For example, the star we are paying attention to or Youtuber, they publish a good use of a certain brand, there will be many people to follow the purchase and use. Of course, this is a star effect, with a very rapid propagation effect, but also applies to this marketing strategy. Its biggest advantage is that it can attract a lot of sales in a short time, and its marketing method is very cheap.
But its shortcomings and limitations are clear. There are often marketing communications that violate public ethics. For example, a lot of malicious blessing messages, “Blessing to my mother, seeing that I will not forward it in the future, my mother will have an accident in a few days.” This series of mandatory blessing messages is contrary to public morality. In addition, there will be some negative effects. For example, some industry insiders, once published on the network, will affect the development of the industry. Finally, it will also mislead the masses. For example, comments on the Internet will cause opposition from other people, which will lead to ambiguity, cause anger of the masses, and lead to cyber violence.
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