Consumer research

1.

PLC describes the relative commercial cost and sales measures of a product, the service life of the product on the market. This does not mean that product life can only be extended, but each product has a natural life.（Product Life Cycles）

For Neutrogena’s skincare products, our research population can choose from a group of students who are on college graduation exams or who are under stress, usually between the ages of 18 and 25. The surface of their skin is more or less likely to cause a series of health, perhaps staying up late, perhaps a long-term job, or perhaps a mental anxiety. We can select 100-200 respondents from them and give them feedback in the form of small gift surveys. The method of qualitative investigation is to ask them the reasons for facial changes in the form of “yes and no”. The method of quantitative investigation is to write the reasons for facial changes and then pick them up. There may be many reasons for this.

2.

Maybe I will choose a qualitative method to conduct research, because most of the quantitative is only depends on a part of the habits and insights, and the actual operation will be quite difficult and troublesome. We can ask the following similar questions:

–Do you find the goods you need in the Japanese department store, and are you satisfied with the consumption process?

–Is the item you are buying in a higher or lower level of consumption than a regular grocery store?

–Are you usually buying everyday items in a Japanese department store?

3.

Nespresso, in partnership with Google and its Youtube social network, launched a unique, new brand platform featuring George Clooney and Matt Damon. “This partnership is not just about a TV campaign,” said Jean-Marc Duvoisin, CEO of Nestlé Nespresso SA. (Little black book 2013)

The relationship between them and the activities they participated in were posted on YouTube, which enabled more public to have a better understanding of their brand and a good impression on Nespresso.

Endorsed by the brand image of George Clooney and Matt Damon, their endorsements will also be widely spread on the Internet. Makes Nespresso a brand that is more popular and popular.

From the perspective of George Clooney and Matt Damon’s ambassadors, their speeches and recommendations may receive more public support and recognition, and increase a large purchase.

Reference list:

1.Product Life Cycle,“Boundless Marketing”, published by Lumenlearning.com

<https://courses.lumenlearning.com/boundless-marketing/chapter/product-life-cycles/&gt;

2.Little Black Book 2013, “George Clooney and Matt Damon star for Nespresso”, published on lbbonline.com, Fri, Nov 08, 2013.

<https://lbbonline.com/news/george-clooney-matt-damon-star-for-nespresso/&gt;

Written by

Zhang Hang 5379349